如何不被浩瀚的互联网信息所淹没

互联网从其诞生之日就以其传播速度快,易用、快捷等特点深受网民们的喜爱。目前Internet的迅速普及,使得信息采集与传播的速度和规模达到空前水平。目前Internet上的主页已达到1.5亿页,并正在以每天10万页、近 2000万单词的速度递增。全球印刷信息的生产量每五年翻一番,一份报纸一周的信息量就相当于17世纪学者毕生所能接触到的信息量总和。近30年,人类生产的信息已超过过去5000年的信息生产总和。

以前我们总是害怕被时代前进的车轮边缘化,所以疯狂地获取各种资讯,并以此为荣,但是现在我们发现,自己已经被信息淹没了……很多人都是盲目的去看网页,看完一篇,接着再看下一篇,不管自己用得到还是用不到,先浏览下再说。殊不知,这种漫无目的的获取信息的方式已经严重影响到我们的生活和工作,那些真正对我们有用的信息已经悄悄从你身边溜走。短暂停留在你大脑的垃圾信息已经开始使你疲惫不堪,同时总又感觉什么东西也没有获得,这就是现代互联网上信息的迅速传播给我们的生活带来的变化,当然这种变化有时候并不是好事。如何才能获取真正对自己有价值的知识呢?如何不被这些浩瀚的信息所淹没呢?如何找到自己需要的信息呢?本文给大家分享一下笔者的一些经验。 

一、结合自身特点(比如工作,学习情况)找到自己需要的信息

比如利用Google搜索引擎,Google Reader,Google alerts,豆瓣,左岸读书等主动获取自己需要的知识,这些工具本身非常的智能,能让你轻松得到你想要的东西。

二、信息的管理和分享

互联网的本质就是分享,如果你有一些什么好的想法可以通过自己的博客,微博,等平台和大家分享。另外一些自己的私人东西可以保存下来。

分享类工具:

自己的博客,我的博客:http://www.websalenow.com

自己的微博,我的微博: http://t.sina.com.cn/liuyongju

豆瓣:文化知识类SNS,加我为豆友:http://www.douban.com/people/liuyongju/

交友类网站:类似Facebook,Twitter等SNS(My推特http://twitter.com/liuyongju记得follow我哦)

保存类工具:

在线的信息可以通过书签保留下来,当然也可以分享,比较好用的推荐美味(http://www.delicious.com

文本信息可以放在网上笔记本里保留,比如非常好用的Evernote(http://www.evernote.com)就很不错,不但可以保存文本还可以保存图片。

下载的文档和软件可以保存在云存储上,(什么?优盘,你又OUT了)国内做的比较好的金山公司的快盘还不错,推荐大家注册,注册地址

另外Gmail邮箱也是一个不错的东东,非常安全而且好用。

三、信息的整理和吸收

没有经过整理的信息就是一大堆堆积在你电脑硬盘里的文件,它永远也不能被你所掌握,所使用。只有经过加工,经过整理得信息才能成为你血液的一部分,才能为你所用。本人常用的头脑风暴工具软件就是一个整理知识的好工具推荐大家使用。比如下图就是作者对信息管理和分享方法的一个总结。

PS:(注意知识和信息不能混为一谈,信息是免费的,但毫无目标的获取信息,就无法将信息转化为知识。因此学习必须要有目标,如果你用有限的时间去学无限的知识,你将被知识“淹没”,我们要学习那些给自己带来最大提升的知识。)

本文原创,转载注明出处刘永举的博客:http://www.websalenow.com/post/acquire-knowledge.html

 

 

 

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10 good methods in building external links

1.Linkbait + Viral Content Creation

2.Blogging and Engagement with the Blogosphere

3.Classic “Create Valuable Content” Strategies w/o Promotional Marketing

4.Public Relations

5.Widgets and Embeddable Content

6.Direct Link Purchases from Individual Sites/Webmasters

7.Conferences, Events and In-Person Networking

8.User Generated Content

9.High Trust/Authority Directories (DMOZ, Yahoo!, Lii, etc.)

10.Niche Social Media Communities

How to rewrite an article?

Rewriting articles is an important procedure in English seo,but a mulitude of seoer with non-English speaking country don’t have the basis of writting articles.What should they do about writting  articles? begin to learn English?spend money finding people to instead? I accliam that those methods are not the best ideas.Why not attempt to use an article rewritter tool?These days I studied a tool about rewrite an exist article:power article rewriter.Those who want to learn this tool can visit their website.Don’t tell me you have not know the address about this company.Google it.

SEO 101 Common Mistakes

For all the “SEO isn’t rocket science” crap you get from certain quarters it’s funny to see that companies from huge concerns down to one-man bands continue to commit the same errors they were making 10 years ago. If you’re an SEO, you could easily add to this list yourself (and I’ll have to thank the whole SEO team for chipping in about 63 ideas to bring this list to a nice round number!) If you’re a web designer who thinks that “good CSS = SEO”, a writer who thinks that “good content = SEO” or a developer who just thinks “SEO = bullshit” then here are a few pitfalls to bear in mind if you’re considering using SEO as a way to bring your products to market.
General Strategy
SEO isn’t just a discipline that exists outside the goals of your business. It should complement and be informed by wider business smarts.
1. Treating onsite SEO as a ‘one-off’ project without a plan to regularly review the site – especially if your site has a high product or content rollover, or has big seasonal changes to push new messages and offers
2. Changing horses mid-stream – revisiting keyword lists month by month in response to internal politics
3. Not consulting existing Analytics data to identify best performing keywords
4. Targeting all markets simultaneously
5. Forgetting about Bing and Yahoo, where rankings and traffic can be easier to find in the short term
6. Failing to understand (or convey to a client) that an SEO campaign is a long term strategy and results will not necessarily be evident in the first weeks or even months in competitive markets
7. Failing to utilize universal search options for increased SERPS visibility eg images, news, blog search, product feeds etc
8. Failing to work out initially if you can get a ROI from a sector you are targeting (profit margins, keyword volume etc)
9. Putting SEO in a silo outside core business objectives
10. Failing to include SEO input during the building of an online business plan and creating a site development spec.
Market Research
11. Concentrating on trying to concentrate on acquiring the ’same’ links as your competition
12. Looking solely at offline competitors
13. Not tracking industry news and events for new, fresh content ideas
14. Identifying ‘competitors’ purely based on results for broad, vanity keywords
15. Not using tools like Google Insight or paying for data from the likes Hitwise to identify seasonal trends
16. Not using the valuable data available from a concurrent PPC campaign to monitor converting keywords
17. Being unprepared to deal with social media
18. Failing to deal with negative feedback and reviews online
19. Failure to do your own market research through reviewing interaction with your site through Analytics, click tracking, customer surveys etc
20. Failing to have any form of conversion tracking software on the site to see what keywords are the ones that you have to go after
Keywords
21. Focussing on a small number of high volume ‘vanity’ terms rather than a deeper and better-converting long tail
22. Allowing keyword choices on the basis of “the MD checks this every day”
23. Chasing unrealistic keywords for your budget
24. Choosing keywords from internal industry-speak rather than consumer-led terms with actual traffic
25. Deploying brand / company name as part of a tedious “Company.co.uk – About” page title formula
26. Setting too many keywords to dilute linkbuilding and content efforts
27. Believing the numbers for likely traffic
28. Using the “other users found this page by..” method of including misspellings and synonyms
29. Forgetting that 25% of all searches have never been seen before and that search queries are typically much longer than single words
30. Not reviewing keyword choices to understand where your site is failing to convert visitors and why
Content
31. Copying content from other sites – potentially tripping penalties
32. Stuffing content with unnatural frequencies of keywords
33. Keyword “wishlists” in page titles (“UK SEO – SEO in the UK – UK SEO Agency from a UK SEO” etc)
34. Duplicated meta descriptions, which encourage Google to create their own snippets which can be nonsensical and harm clickthrough rates
35. Deploying content in images and Flash files
36. Creating content that has no value to human readers and fails to back up your market messages
37. Syndicating content to higher authority sites which are likely to be indexed before your own site and thus become canonical
38. Placing a large block of keyword-stuffed “seo content” a mouse scroll below the footer on the home page
39. Outsourcing content writing to the cheapest provider that you can find… you get what you pay for
40. Putting text within images rather than using background images under HTML text content
Links
41. Building links from a narrow range of IP addresses
42. Demanding link volume rather than looking at quality
43. Using more than one company to build links without co-ordination between their goals
44. Buying blogroll links from sites with dozens of unrelated, anchor text links to companies in completely different markets
45. Using toolbar PageRank to determine the value of a link in isolation, without considering the content of the page, quality of the domain etc
46. Not re-checking link equity from established links to make sure good links haven’t gone bad
47. Relying on a small number of sources for links that could be nofollowed/deleted/removed by policy at any time
48. Over building links on a small set of anchor text
49. Not creating links to sites and pages that already link to you naturally
50. Believing that linking to the search engines or an SEO company will deliver you any benefit
Watch your URLs
51. Not redirecting URLs to a canonical domain – leading to huge duplicate content issues
52. Leaving the non-www version and the www live simultaneously
53. Not sending correct 404 HTTP responses for broken pages
54. Using long strings of variables in URLs rather than short, static URLs with a proper file extension
55. Not using the correct 301 response for old content that has moved to a new URL
56. Using links for territories and currencies that create duplicates of your content in all but minor ways
57. Using ‘unfriendly’ characters in URLs, such as underscores instead of hypens
58. Allowing the indexing of URLS with session id variables
59. Not using keywords within URL structures over numbers and internal shorthand
60. Having a directory structure that includes terms like ’seo’
Channelling your Equity
61. Deploying sitewide links to low-value pages such as “categories” with 1 product in them
62. Linking every page to every other through an over-prescriptive menu and diluting equity spread to non-critical content
63. Leaking equity to external sites by not deploying the rel=nofollow attribute
64. Using ‘click here’ and ‘read more’ as default choices for internal links, rather than more descriptive phrases containing keywords where appropriate
65. Not using the homepage to channel power to the most important market sectors you’re targeting
66. Not using other properties you own (parent company websites, partners etc) to direct keyword equity to your target site
67. Using internal nofollows to try to sculpt PageRank
68. Failing to protect your site from exploits – everything from basic keyword spam in blog comments to sophisticated hacks
69. Using XML sitemaps to mask poor internal link structure
70. Not understanding the importance of ‘first link first’
Code
71. Deploying lots of inline Javascript and CSS and increasing the site’s download time
72. Keeping CSS and Javascript files on the same domain, reducing threading and increasing load times
73. Leaving dozens or hundreds of ‘keywords’ in the meta keyword
74. Having page titles that deploy “keyword wish lists”
75. Using navigation that can only be accessed through Javascript
76. Not considering the use of AJAX to bring in content and links to keep load times low and control equity spread without compromising user experience
77. Serving unoptimised images with large file sizes
78. Failing to label images with relevant alt attributes containing keywords as appropriate
79. Serving different pages to spiders and human visitors through cloaking without an obviously justifiable reason such as personalisation
80. Denying access to spiders through Robots.txt
Relationships
81. Not keeping the SEO company in the loop with changes to the company’s wider strategy
82. Allowing web developers to build/change things on the site willy-nilly without informing and consulting with SEO
83. Changing contact points frequently so that messages and learning get lost
84. Not introducing SEO agencies to other parties like offline marketing companies, PR agencies etc. This misses massive opportunities for content synergy and pooling of ideas.
85. Not responding to requests for information and content
86. Not ensuring that SEO recommendations are implemented as fully as possible
87. Blaming SEO partners for falling traffic without first seeing if there are wider market reasons such as seasonality that could be playing a part
88. Enacting SEO recommendations from other third parties without consulting with an existing SEO partner
89. Being unwilling to gain a small understanding of HTML / CSS
90. Not paying your SEO company!
The First Rule of SEO Club is…. “Don’t Talk About SEO Club”
91. Leaving “clues” in source code like


92. Using obvious file names and document structure. http://www.yoursite.com/styles/seo.css is going to attraction attention and all that “text-indent:-100em” stuff is going to highlight your hidden content pretty much off the bat.
93. Having dozens of obvious keyword landing pages linked from sitewides
94. Advertising the fact that you belong to a link exchange program by carrying banners that promote such schemes
95. Asking for advice about SEO issues on public forums without consulting your SEO company first
96. Leaving link requests in blog comments
97. Creating easily identifiable networks with common IP addresses, templates and outlink profiles that have an obvious relationship with your target site
98. Making sloppy link requests to bloggers who are likely to out you (hint: read their back catalogue!)
99. Using automated tools to check rankings on too big a scale
100. Using the same link sources for different target sites again and again
And finally….
101. Don’t believe everything you read on SEO blogs
paul carpenter
来源:http://www.davidnaylor.co.uk/seo-101-common-mistakes.html

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外贸企业B2B的选择及推广策略

已经将“利用B2B做推广”列入议事日程的企业,应该如何选择适合自己的B2B平台?如何利用这些平台来推广?外贸操盘手综合了网上的相关资料,从B2B的相关知识、B2B平台的介绍、对比分析方面入手,为您做了详细的讲解。

    B2B的相关知识

    有些中小企业的网站虽然做得不错,但相关人员不太懂得如何选择关键词才算准确,也未必知道自己在选择关键词方面陷入了哪些误区。

    什么是B2B

    B2B(Business To Business),是指一个市场的领域。Marketing Domains中的一种,是指企业对企业之间的营销关系。而电子商务只是现代B2B marketing的一种具体主要的表现形式。

    B2B就是企业对企业的电子商务,除了在线交易和产品展示,B2B的业务更重要的意义在于,将企业内部网,通过B2B网站与客户紧密结合起来,通过网络的快速反应,为客户提供更好的服务,从而促进企业的业务发展。

    目前基于互联网的B2B的发展速度十分迅猛,据最新的统计,在本年初互联网上B2B的交易额已经远远超过B2C的交易额。2006年全球B2B电子商务市场的规模已经达到了5.8万亿美元,预计未来几年全球B2B的年增长率将会保持在45%左右,2010年全球B2B电子商务市场的规模将达到26万亿美元。

    B2B的意义

    传统的企业间的交易往往要耗费企业的大量资源和时间,无论是销售和分销还是采购都要占用产品成本。通过B2B的交易方式买卖双方能够在网上完成整个业务流程,从建立最初印象,到货比三家,再到讨价还价、签单和交货,最后到客户服务。B2B使企业之间的交易减少许多事务性的工作流程和管理费用,降低了企业经营成本。网络的便利及延申性使企业扩大了活动范围,企业发展跨地区跨国界更方便,成本更低廉。

    B2B不仅仅是建立一个网上的买卖者群体,它也为企业的之间的战略合作提供了基础。任何一家企业,不论它具有多强的技术实力或多好的经营战略,要想单独实现B2B是完全不可能的。单打独斗的时代已经过去,企业间建立合作联盟逐渐成为发展趋势。

    网络使得信息通行无阻,企业之间可以通过网络在市场、产品或经营等方面建立互补互惠的合作,形成水平或垂直形式的业务整合,以更大的规模、更强的实力、更经济的运作真正达到全球运筹管理的模式。

    B2B的两种模式

    目前企业采用的B2B可以分为以下两种模式:

    1、面向制造业或面向商业的垂直B2B(又可以称之为行业B2B)。

    垂直B2B可以分为两个方向,即上游和下游。生产商或商业零售商可以与上游的供应商之间的形成供货关系,比如Dell电脑公司与上游的芯片和主板制造商就是通过这种方式进行合作。生产商与下游的经销商可以形成销货关系,比如Cisco与其分销商之间进行的交易。

    其中以中化网为首的网盛旗下网站成为行业B2B的代表网站,将垂直搜索的概念重新诠释,让更多生意人习惯用搜索模式来做生意圈,找客户。垂直B2B成本相对要低很多,因为垂直B2B面对的多是某一个行业内的从业者,所以,他们的客户相对比较集中而且有限。

    2、面向中间交易市场的B2B(又可以称之为区域性B2B)。

    这种交易模式是水平B2B,它是将各个行业中相近的交易过程集中到一个场所,为企业的采购方和供应方提供了一个交易的机会,像Alibaba、中国制造网、瀛商网、环球资源网等。 

    B2B平台对比分析及选择策略

    中国目前比较出名的B2B网站

    1、阿里巴巴:马云带领的阿里巴巴,连续五年被评为全球最大B2B网站;

    2、环球资源:以小礼品和电子产品为优势, 是目前亚洲知名的电子商务平台;

    3、慧聪商务网:是目前国内行业资讯最全、最大的行业门户平台;

    4:中国制造网(cn.made-in-china.com):最资深的全球采购网,它的信息平台和优质商业服务更为中国对内对外贸易的发展提供了强有力的支持。

    5: 一些免费的B2B资源网站 如:www.bytrade.com  www.ecplaza.com www.tradekey.com

    两大流派的B2B平台比较(一)

    亚洲流派的B2B平台(以阿里巴巴、生意宝、made-in-china、环球资源等为代表)。

    优点:

    1、在国内知名度高,聚集了大量国内同类企业;

    2、访问量都比较大;

    3、比较贴近国内客户的服务;

    4、商机发布式的交易机制比较直接,操作简单。

    缺点:

    1、普遍没有解决一个根本问题—国外买家客户的访问量低;

    2、被国外认为是中国小商品的集散平台,以短单和小批量为主,很难有大客户询盘;

    3、内部群发询盘的方式使得询盘多,但是成交量少;

    4、大量国内同行企业充斥其中,竞争激烈使得利润极低;

    5、要获得好的排名需要付出巨额成本,信价比越来越低;

6、基本上优势集中在服装、工艺礼品、小五金、电子等行业以及东南亚和中东等地区市场。

 

    两大流派的B2B平台比较(二)

    欧美流派的B2B平台(以康帕斯kompass、托马斯thomasnet、开利kellysearch等为代表)。

&nb
sp;   优点:

    1、访问量基本来自海外,以欧美为主,遍及全球;

    2、都在传统出版和展会等商业信息领域具有悠久历史,有深厚的基础和极高的声誉;

    3、聚集了国外的高端买家和商务人群,询盘质量高,一旦形成交易就会是长期稳定的合作;

    4、交易方式规范,注重品牌和信用,提升企业的长久竞争力;

    5、商务查询和品牌、产品的展示宣传手段丰富。

    6、平台建设技术先进,服务深入,数据准确可靠。

    缺点:

    1、在国内知名度不高;

    2、专业化程度较高,使用比较复杂;

    3、直接询盘比较少;

    4、交易过程较长

网络广告中的精准投放策略

网络广告中我们经常听到的就是网络广告的精准投放,让广告的效果最大化。本文以一名网络广告资深人士多年网络营销经验,述说网络广告投放中的精准投放策略。
进行精准推广,需要明确三个方面的事情:首先要清晰地界定目标受众是谁,他们有什么特点,越细分越清晰越好。例如在目标受众筛选方面,百度的精准广告会根据网民的上网时间、上网行为以及广告主信息等三个维度,对庞大的用户数据库进行分析,一旦某个网民符合这三个维度,便会被精准锁定。
其次,是分析产品性质,根据产品性质选择适合的精准媒体形式。例如,高端奢侈品就需要选择和自身形象定位相匹配的媒体,短信、电子邮件、关键词等形式的推广就不适合高端奢侈品。相反,直投杂志、高档小区的电梯广告等形式的媒体就比较适合。
第三,就是要评估投放成本和预算支出。企业应该根据自身的预算,在获得了各种精准推广成本的基础上,选择集中的推广策略还是分散平均的推广策略。
在经济紧缩的情况下,广告主们更渴望能每一分钱都花在刀刃上。所以合适地应用网络广告中的精准投放策略势必给企业带来无限生机和优质的网络营销效果。